PepsiCo MultiMedia Hub
Building on a 100-year legacy, the Pepsi Refresh campaign taps into the wave of optimism sweeping across America. The latest campaign again embodies the spirit of youth while building a bridge between yesterday and today. In the upcoming “Refresh Anthem” spot, Grammy award-winning artist Will.i.am performs legendary Bob Dylan’s “Forever Young” to a visual collage of as iconic images celebrating generations past and present. An apt way to bring Pepsi’s “Every Generation Refreshes the World” brand belief to life.
[ refresheverything.com ]


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