PepsiCo MultiMedia Hub
At PepsiCo, we’ve reinvigorated the SoBe Lifewater brand on so many levels, it’s positively 3D.  Redesigning from the inside-out, we start with a ground-breaking product innovation – the first zero-calorie, naturally sweetened enhanced water – and add new packaging, a new bottle and the first Super Bowl advertising cross-over event. Thanks to partners DreamWorks Animation and Intel, Pepsi fans will be able to watch their SoBe Lizards in the first-ever 3D Super Bowl commercial break.
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