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A re-invigorator in its own right, Gatorade is taking on a greater meaning in our active American culture with its new “G” Manifesto. The beverage, designed as a tool for athletic sustainability, has a refreshed brand that is building heart, hustle and soul into the Gatorade image as a sustainable product in both design and function. The campaign and reinvented product is sure to attract a broader range of athletes and active people.
[ gatorade.com ]

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