Frank Cooper

As Vice President of Portfolio Brands for Pepsi-Cola North America Beverages (PCNAB), Frank Cooper III oversees PCNAB’s entire cola and non-cola CSD portfolio, including the Pepsi, Mountain Dew and Sierra Mist trademarks. Cooper also leads the company’s efforts to develop brands, marketing campaigns and retail programs that effectively connect with multicultural consumers, including African-American, Latino, Asian-American, and urban lifestyle consumers.

In his current role, Cooper has overseen the development of two successful products that were available for a limited time - Sierra Mist Cranberry Splash (winters of 2006 and 2007) and Mountain Dew’s Game Fuel, created in conjunction with Microsoft’s Xbox 360 Halo 3 title. He has also spearheaded popular initiatives including the Mountain Dew Green Label Art series, which marked the first time a carbonated soft drink was sold in an aluminum bottle in the U.S. In 2007, he led the launch of DEWmocracy, the first-ever interactive, story-based online game that will result in a permanent consumer-generated beverage innovation in 2009.

Cooper formerly was vice president of promotions and interactive marketing, supervising PCNA’s national and account-specific retail marketing efforts and leading the company’s digital marketing strategy and initiatives. He joined PCNA in July 2003 as vice president for multicultural marketing & strategic initiatives.

Prior to Pepsi, Cooper spent a decade working as a senior business executive and entrepreneur behind some of the most powerful urban and new-media brands in the world. From 2001-2003, Cooper headed the Interactive Music Marketing division at America Online, Inc., where he managed the music sales and marketing teams across the country, developed music-based campaigns for consumer products and services companies and worked with advertising agencies in cooperative ventures.

In 1998, Cooper co-founded the largest Internet company focused on urban lifestyle and minority markets, Urban Box Office Networks, Inc. (“UBO”). Cooper developed and assembled a network of proprietary web sites focused on producing original content, amassing over 400 employees and attaining a peak valuation of $135 million.

Cooper received his B.S. degree in business administration from the University of California at Berkeley and received his juris doctorate from Harvard Law School.