Feed Editor 27 Jan 2008 00:23:37 PST A dedicated resource for digital assets and information about PepsiCo NAB portfolio http://www.pepreinvent.com en PepsiCo North America Beverage Brand Reinvention - PepsiCo North America Beverages is launching a brand reinvention strategy across its portfolio designed to breathe new energy into the beverage sector. Through an approach centered on unparalleled levels of commitment to enterprise wide innovation and “inside‐out” sustainability efforts, PepsiCo North America Beverages is well poised to not only succeed, but lead, the industry forward. Read More at http://www.pepreinvent.com/pepsico_factsheet.pdf 27 Jan 2008 17:29:48 PST http://www.pepreinvent.com/pepsico_factsheet.pdf news 56D4D6C1-B20F-549Q-A717-73C847AAF0C7 Purchase, New York, January 27, 2009 – PepsiCo North America Beverages today announced the next phase of its portfolio‐wide brand reinvention strategy designed to breathe new life into the beverage category. The company is taking a clean sheet approach to package design, value creation and new consumer communication and advertising for some of its marquee beverage brands, including Pepsi, SoBe Lifewater and Gatorade during this year’s Super Bowl. Select plans were showcased this morning in New York. Read More at http://www.pepreinvet.com/pepsico_release.pdf 27 Jan 2008 17:14:07 PST http://www.pepreinvent.com/pepsico_release.pdf news 76C4D6C1-B20F-549Q-A717-73C847AAF0C7 view trailer at http://www.pepreinvet.com/lifewatervideo3.html 27 Jan 2008 17:12:17 PST http://www.pepreinvent.com/pepsico_release.pdf news 76C4D6C1-B20F-447E-V818-73C847AAF0C7 "We wanted our new campaigns to not only capture the marketing vision for each product, but to be truly emblematic of the strategy behind the brand reinvention of the entire beverage portfolio." -- Dave Burwick, CMO, PepsiCo North American Beverages 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com news 76C4D6C1-B20F-447E-A717-73C847AAF0C7 Building on a 100-year legacy, the Pepsi Refresh campaign taps into the wave of optimism sweeping across America. The latest campaign again embodies the spirit of youth while building a bridge between yesterday and today. In the upcoming “Refresh Anthem” spot, Grammy award-winning artist Will.i.am performs legendary Bob Dylan’s “Forever Young” to a visual collage of as iconic images celebrating generations past and present. An apt way to bring Pepsi’s “Every Generation Refreshes the World” brand belief to life. 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com/pepsi.html news 76C4D6C1-447E-B20F-A717-73C847AAF0C7 We’ve flipped carbonated diet drink marketing 180 degrees and positioned Pepsi Max as the first diet cola for men. PepsiCo North America Beverages breathes new life into the diet beverage sector with two thirty-second spots entitled “I’m Good” and “Ingredients” which debut at SuperBowl XLIII. With the appropriate levels of health warnings, the Pepsi Max campaign is designed to inspire a glut of user-generated content. 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com/pepsimax.html news 76C4D6C1-449T-B20F-A717-73C847AAF0C7 A re-invigorator in its own right, Gatorade is taking on a greater meaning in our active American culture with its new “G” Manifesto. The beverage, designed as a tool for athletic sustainability, has a refreshed brand that is building heart, hustle and soul into the Gatorade image as a sustainable product in both design and function. The campaign and reinvented product is sure to attract a broader range of athletes and active people. 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com/gatorade.html news 76C4D6C1-449T-C20F-A717-73C847AAF0C7 At PepsiCo, we’ve reinvigorated the SoBe Lifewater brand on so many levels, it’s positively 3D. Redesigning from the inside-out, we start with a ground-breaking product innovation – the first zero-calorie, naturally sweetened enhanced water – and add new packaging, a new bottle and the first Super Bowl advertising cross-over event. Thanks to partners DreamWorks Animation and Intel, Pepsi fans will be able to watch their SoBe Lizards in the first-ever 3D Super Bowl commercial break. 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com/lifewater.html news 76C4D6C1-449T-B20P-A717-73C847AAF0C7 Responding to the call for the “Age of Responsibility,” Tropicana is reinforcing value in using only pure ingredients while maintaining a commitment to responsible use of the earth’s resources. Still ripe with the traditions of 100% pure premium natural juice, we’ve given the brand a “squeeze” with new fresh packaging that articulates the purity of the juice and its production process, as well as Tropicana’s commitment to the environment. 27 Jan 2008 00:23:37 PST http://www.pepreinvent.com/tropicana.html news 76C4D6C1-449T-B20P-A717-73C847AAF0D5